Independant Internet Marketers

The independant web marketer looks to take advantage of opportunities that still exist on the net. Typically, this includes finding an unsaturated area that can be exploited by finding a product or service in need, building a website to market it, and monetizing this product or service. Generally, the independant internet marketer will build and manage their websites solely by themselves. They may outsource certain activities, such as link building, but the majority of the research and work is completed on their own.

Some of the most popular types of internet marketing strategies for the individual are:

1. Information marketers: This type of marketer will find a niche area, rich with popular keywords, and create a free content site around this topic (niche) area. By generating traffic through links and organic searches, the independant marketer can monetize the traffic to the website via contextual ads (Google Adsense, Chikita, etc), affiliate programs, and by selling ad (banner) space on the website.
2. Email marketers: The traditional MO of the email marketer is to garner traffic to a monetization source. By collecting email addresses this person will send out regular emails that provide a summarized piece of information designed to draw attention to a specific source. The theory is to drive maximum, targeted and pre-sold traffic to a website that offers a product or service for a price.
3. Affiliate marketers: Affiliate marketers basically sell products and services from another service for a commission. A popular method is to create a niche website, in which a particular product, or genre of products are targeted and promoted. A link to the sellers product page is added, and as visitors click through and purchase, the sale is tracked and credited to the affiliate marketer. Once purchases are finalized, commissions are generated.

So, of course, you can only imagine the potential one has if they are able to incorporate these three main approaches into one right? Well, that is the direction many people are headed to in today’s internet marketing world. The idea is simple really, yet the application proves to be much more difficult. In a nutshell, if you have an idea that is profitable and unsaturated enough to penetrate and you can create content, then you have an opportunity. Now, if you can market your content and drive traffic to it. Well, then you have a gold mine.

As it is though, making a living online proves to be difficult for most independants. Why? Well, the reason is that it takes actual hard work and patience. You have to be willing to fail, and try again and again until you find that ever-elusive niche. Often, even once you find your niche, you’ll realize that it is not as fruitful (monetarily) as you once hoped. This is what leads many independant marketers to create a network of sites that each make a modest amount of income.

Now that I’ve covered the independant internet marketer, I’ll cover the service provider side of internet marketing, in other words, internet marketers for hire.